RAPID CITY, SD (February 14,2022) – The National Bowhunter Education Foundation (NBEF) selected Firefly Publicity to refresh its marketing and public relations efforts.

“The National Bowhunter Education Foundation is well-established. With Firefly Publicity, we know more people will learn about our educational content and products,” explained NBEF Executive Director Marilyn Bentz. “We’re already seeing results.”

Initial marketing efforts include a strategic marketing plan, implementing engagement activities, developing content calendars and promoting products and partnerships.

“I support NBEF’s enthusiastic efforts help grow the sport and promote it in a positive light,” said Firefly Publicity Owner, Kim Emery. “I’m excited to promote its safety and success-oriented bowhunter ed classes, products and initiatives.”

NBEF points bowhunters to online and in-person classes and also offers bowhunting instructional items, books, videos, 3-D models, apparel and more at nbef.org.

About National Bowhunter Education Foundation

The National Bowhunter Education Foundation offers instructional content and tools for bowhunter education classes in the US. Helping bowhunters become safe and successful hunters and stewards of the sport are important NBEF missions. NBEF provides the bowhunter certification standards and class content that some states and certain circumstances require in order to bow hunt. NBEF provides instructor training and certification.

NBEF oversees the International Bowhunter Education Program and works with the International Hunter Education Association and state agencies to coordinate a unified program. States may have additional requirements. Europe and other countries accept the NBEF (IBEP) certification and conduct classes.

NBEF also oversees the International Crossbow Education Program and works with state agencies responsible for crossbow education to develop comprehensive online crossbow safety courses that teach students important laws and regulations, game identification, and safe, responsible handling of crossbow equipment.

NBEF is a 501(c)3 corporation that isn’t a membership-based organization. Tax-deductible donations to support this non-profit are welcome. Learn more at nbef.org.

About Firefly Publicity

Firefly Publicity specializes in public relations in the hunting, fishing and outdoor industries. We spread the word quickly and cost-effectively. With over 20 years of marketing experience, our PR firm has established relationships with influential outdoor, hunting and fishing media professionals. When gear experts review your products, thousands of consumers will learn about your product and seek it out. Don’t underestimate the power of the credibility of a third-party endorsement. Firefly Publicity also provides content and influencer program strategy and execution. Visit fireflypublicity.com for more information.